Emma’s upcoming fashion line with People Tree has started to cause a buzz online – The Times have released a mini-press release with a descriptive preview of the range, plus two new promotional images featuring Emma modelling clothes from her new line! Check out the article here (excerpts below), while images from the upcoming line can be viewed here!

The thought of a young successful actress designing an ethical fashion range might seem, at first glance, as nauseating as Katy Perry’s public adoration of Russell Brand. Both just seem too dutiful to be taken seriously. Yet, even though I quietly hoped Emma Watson would become tangled at the first hemp-woven hurdle when the collection was announced in September, she has actually created a very clever range for the retailer-with-a-conscience, People Tree.

What Watson, as Creative Advisor, has done differently, is that she has plaited together several fashionable threads to appeal directly to her peers. She might well be the face of Burberry, and have enjoyed at least one wardrobe deal with Chanel for her red carpet Harry Potter looks, but what Watson provides is an understanding that a bit of Hollister jersey blended into American Apparel basics, and topped off with humorous slogans, will mean that these clothes can transcend their worthy beginnings — and just become cool. source

The line is set to launch in February of this year.

In other fashion-world news, a further six images from the Burberry on-the-set photos have been released, with new photos with Emma and members of the Burberry production team, not to mention new photos with younger brother Alex Watson and co-Burberry models! Larger versions from our previous update have been added also.