The Daily Mail have released an article stating that Emma will be the new face for French make-up house Lancôme. The article also mentions that production for the campaign will start next month with Burberry photographer Mario Testino to shoot Emma – Testino was also responsible for Emma’s photoshoot for Vogue last year – for print and television media.

Emma Watson is about to sign a six-figure deal to become the latest ambassador for Lancome.

The campaign is to be shot by celebrated fashion photographer Mario Testino next month, and will feature Emma as the face of the French beauty brand in posters and TV advertising.

‘It’s so exciting, I can’t wait to start shooting,’

Emma, 20, said. ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’ Read more?

Please notice the big “rumour” tag attached to this article – this are the same people who have been reporting for years, incorrectly mind, that Emma is/was/forever-will-be the new face of Chanel. However, to their credit, they did break the news of Emma being the face of Burberry so we could have a chance of this being true? Either way, keep checking back for more details on this new career endeavour and the BAFTAs tonight! Emma’s campaign for Lancôme was confirmed March 14th.