First up, huge apologies to all the visitors for these drastically late updates. However, never fear, we are back in business and we’re working towards something new for our fifth year anniversary online. But enough with the excuses and random teasing, onwards with the news!
A stackload of new photos of Emma modelling for Lancôme – for both ‘Rouge in Love’ and ‘Blanc Expert’ campaign – were released a little while back via Vogue Taiwan. The online blog for the magazine released a dozen new behind-the-scenes shots from Emma’s shoot with Mario Testino, as well as clearer shots of the promotional material that will be used to sell Lancôme’s ‘Blanc Expert’ line; a preview of the advertisting material was also released.
As well as all these new photos, new information relating to Emma’s upcoming video campaign for ‘Rouge in Love’ was also released by PurePeople.com and AuFeminin.com, including these few tidbits translated by Watson Uncensored.
The ‘Rouge in Love’ campaign will air formally in February, with the video expected to become available from 1 February 2012, the photoshoot on 3 February 2012 and the actual products launched on either 6 February 2012 or 14 February 2012 (kudos once again to Watson Uncensored for the information).
About the film for Rouge In Love for Lancôme, 2 French sites gave more informations about it.
We already know that it was filmed by Adria Petty (who filmed Beyonce’s music video ‘Countdown’). Now we know that the music will be by the French duo Brigitte called ‘Oh La La’ (music video below).
The 60-seconds film is described as “very arty”, “ultra glamour”, “pop”, and “acid”.
The background of the film will be very urban (London, New York, Paris). The lips will become tinged with red, rose, and violet and will sing a re-written version of ‘Oh La La’.
Emma will be appearing at Selfridges in London on 10 February 2012 for the launch of the ‘Rouge in Love’ range; Emma will be signing images from the ‘Rouge in Love’ campaign from 4:00pm.