Also, Sophie Sumner who appears alongside Emma in the new campaign had this to say about Emma’s designs; Emma designed the clothes in 2009 during her gap year from university. It just shows how committed to this project Emma was!

The friends shared a flat last year where Miss Watson, who plays Hermoine Granger in the Harry Potter films and also attended Headington School, created her designs.

Miss Sumner said: “She worked so, so hard. After working 13 hours filming she would get home and sit down and get her designs done.” source

Photos thanks to Snitch Seeker.

I for one am quite excited for Emma to go back to her theater “roots” and all of us here at I♥W wish her the best of luck!

Edit! Captures from the People Tree BTS video have been added into the galleries. You get to see some awfully cute candid moments of Emma during the campaign, including Emma sharing a swing with little brother Alex and being all “srs bzness” observing the photoshoot during the campaign! Captures are thanks to oTTo_Watson; view them here or follow the previews below. - Kaetlyn

The entire catalogue is out, with scans online thanks to Emma Watson Italia! You can see those in the galleries here, with more images from the shoot as well as more images of the clothing.

We’ve also got another new image of Emma modeling for her People Tree line in the galleries. As always, we’re on the lookout for anything new and if you stumble across anything, do send it in!

News and photo tip courtesy of Snitch Seeker!

Please to be aware of spoilers in the upcoming extract for those who haven’t read the final book!

To kiss Rupert in front of cameras will be the strangest experience for me since I’ve played in Harry Potter. He and I are frightened about this scene, and would like to do it quickly. But the hardest is coming … I have to kiss Dan! It’s a scene where Ron imagines a kiss between Harry and Hermione.”

“We haven’t filmed the epilogue yet, in which we can see the future of Harry, Ron and Hermione 19 years later. At the beginning, producers would’be liked to replace us, but they finally kept us. We will look like 40-year-olds. I’m very impatient to see that!” read more?

We’ve also added captures from the ‘Tale of Despereaux’ featurette from the ‘Despereaux’ DVD. Emma was only featured briefly and from a video released before the movie was, but the caps are big so enjoy! They can be located here!

Also, I’m still having troubles uploading the People Tree photoshoot from yesterdays post. However, they have been uploaded, just check out our previous post for links. Snitch Seeker have also promised us more additions during the week and (hopefully) some video interviews with Emma about the line!

We also have high quality photoshoot images! Unfortunately, the gallery is being a bit of a pain at the moment and refusing to add them to gallery, however you can view them at the following direct links: one, two, three and four!

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity. read more?

Keep on the lookout for more updates during the day!

EDIT: And more, as promised! The Telegraph published another article on Emma and the People Tree line along with a couple of new medium-quality photos of Emma modeling. The article has a few new bits on Emma’s current plans, thoughts on fashion, and her role models. Photos have been added to the gallery, with hopefully more coming up soon! – Allison

Be on the look out for more updates and revamped content to celebrate three years online!