Also, Sophie Sumner who appears alongside Emma in the new campaign had this to say about Emma’s designs; Emma designed the clothes in 2009 during her gap year from university. It just shows how committed to this project Emma was!

The friends shared a flat last year where Miss Watson, who plays Hermoine Granger in the Harry Potter films and also attended Headington School, created her designs.

Miss Sumner said: “She worked so, so hard. After working 13 hours filming she would get home and sit down and get her designs done.” source

Photos thanks to Snitch Seeker.

Edit! Captures from the People Tree BTS video have been added into the galleries. You get to see some awfully cute candid moments of Emma during the campaign, including Emma sharing a swing with little brother Alex and being all “srs bzness” observing the photoshoot during the campaign! Captures are thanks to oTTo_Watson; view them here or follow the previews below. - Kaetlyn

We’ve also got another new image of Emma modeling for her People Tree line in the galleries. As always, we’re on the lookout for anything new and if you stumble across anything, do send it in!

News and photo tip courtesy of Snitch Seeker!

Please to be aware of spoilers in the upcoming extract for those who haven’t read the final book!

To kiss Rupert in front of cameras will be the strangest experience for me since I’ve played in Harry Potter. He and I are frightened about this scene, and would like to do it quickly. But the hardest is coming … I have to kiss Dan! It’s a scene where Ron imagines a kiss between Harry and Hermione.”

“We haven’t filmed the epilogue yet, in which we can see the future of Harry, Ron and Hermione 19 years later. At the beginning, producers would’be liked to replace us, but they finally kept us. We will look like 40-year-olds. I’m very impatient to see that!” read more?

We’ve also added captures from the ‘Tale of Despereaux’ featurette from the ‘Despereaux’ DVD. Emma was only featured briefly and from a video released before the movie was, but the caps are big so enjoy! They can be located here!

Also, I’m still having troubles uploading the People Tree photoshoot from yesterdays post. However, they have been uploaded, just check out our previous post for links. Snitch Seeker have also promised us more additions during the week and (hopefully) some video interviews with Emma about the line!

We also have high quality photoshoot images! Unfortunately, the gallery is being a bit of a pain at the moment and refusing to add them to gallery, however you can view them at the following direct links: one, two, three and four!

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity. read more?

Keep on the lookout for more updates during the day!

EDIT: And more, as promised! The Telegraph published another article on Emma and the People Tree line along with a couple of new medium-quality photos of Emma modeling. The article has a few new bits on Emma’s current plans, thoughts on fashion, and her role models. Photos have been added to the gallery, with hopefully more coming up soon! – Allison

Be on the look out for more updates and revamped content to celebrate three years online!

The thought of a young successful actress designing an ethical fashion range might seem, at first glance, as nauseating as Katy Perry’s public adoration of Russell Brand. Both just seem too dutiful to be taken seriously. Yet, even though I quietly hoped Emma Watson would become tangled at the first hemp-woven hurdle when the collection was announced in September, she has actually created a very clever range for the retailer-with-a-conscience, People Tree.

What Watson, as Creative Advisor, has done differently, is that she has plaited together several fashionable threads to appeal directly to her peers. She might well be the face of Burberry, and have enjoyed at least one wardrobe deal with Chanel for her red carpet Harry Potter looks, but what Watson provides is an understanding that a bit of Hollister jersey blended into American Apparel basics, and topped off with humorous slogans, will mean that these clothes can transcend their worthy beginnings — and just become cool. source

The line is set to launch in February of this year.

In other fashion-world news, a further six images from the Burberry on-the-set photos have been released, with new photos with Emma and members of the Burberry production team, not to mention new photos with younger brother Alex Watson and co-Burberry models! Larger versions from our previous update have been added also.

Thank you to Emma-Watson.net for the tip!

Edit! Better quality advert scans have also been added to the galleries!