Scans from Emma’s ‘Harper’s Bazaar’ (UK) editorial have been added to the galleries. The editorial was shot by noteable fashion photographer Alexi Lubomirski and shows Emma in a two contrasting images: the “good” Emma, in a floaty white dress, and the “bad” Emma, in a harsh, cropped dark wig. A behind-the-scenes video was previously released, as were shots from the shoot.
As she speaks, it’s in Hermione’s voice: light, polite, but occasionally intense. Her manners are impeccable; she says thank you to everyone, and there’s a modesty in her demeanour, as well as her dress sense. Today she is wearing flat black ballet pumps from Zadig & Voltaire (“The most comfortable shoes, but these are on their last legs”); cropped black Gap trousers (“They fit so nicely that I bought three pairs”); and a white sleeveless broderie anglaise top by Equipment (“This I bought in New York a few days ago”).
With her pale skin, dark defined eyebrows and short cap of hair, she has a look of Audrey Hepburn and Jean Seberg, but all the while recognisably herself – as she was in Mario Testino’s Burberry campaign. You can see why the fashion and beauty industry adore here; Testino enthuses about her ability to convey “a mixture of qualities that are very rare – freshness due to her youth, stardom and current relevance … the real woman of today”. Christopher Bailey, Burberry’s chief creative director, is equally fulsome. “She has a classic, effortless beauty, and a modernity that is a perfect fit for the brand,” he says. “But more than that, she’s also charming and intelligent.” And Alberta Ferretti, who has known Watson since dressing her for the first ‘Harry Potter’ promotional tour, speaks of her “reliability”, “strong character” and “perseverance”. “For me, Emma represents freshness, intelligence, seriousness, femininity … She’s such a great role model for all today’s girls.” Read more in the press archives.


























"End of the World"
"The Bling Ring"
"The Perks of
Being a Wallflower"
"My Week with Marilyn"
"Rouge in Love" for Lancôme
"Blanc Expert" for Lancôme













