Emma Watson on the set of Lancôme in Paris – March 14

Article by Kaetlyn on March 15th, 2011 • 4 Comments
Filed under: Emma News, Lancôme, New Photos, Trésor Midnight Rose

As we reported previously, Emma was spotted in Paris shooting her upcoming perfume endorsement debut with Lancôme in Paris last night. Decked in a white, ruffled dress, black leather jacket and clutch, as well as some killer heels, the campaign was shot by Mario Testino on the streets of Paris. Photos from last night have been added into our galleries and are awaiting your persual. We currently have ten – unfortunately tagged – high quality images in the galleries; never fear, we’re definitely on the look-out for untagged versions! Seventeen high quality, untagged images are currently available in the galleries! Check ‘em out!

According to LDN Fashion, the campaign will debut – in print and televisional media – next month.

The Harry Potter actress is set to appear in a number of print and televised adverts for the brand, shot by fashion photographer Mario Testino, which will début next month. Source

Another “Pure Threads” promotional item; Lancôme shooting details

Article by Kaetlyn on March 15th, 2011 • 0 Comments
Filed under: Alberta Ferretti Meets Emma Watson, Emma News, Lancôme, New Photos, Pure Threads, Trésor Midnight Rose

Another promotional image for Emma and Alberta’s organic fashion collaboration, “Pure Threads”, has appeared online and features the pair on a chair, sharing a joke. A previously released image has also been upgraded with a better quality photo. You can check them all out here in the galleries.

Also, Twitter has been a-buzzing with Emma sightings! Apparently she has already made her way to Paris and is shooting a photoshoot and television spots for her newly acquired Lancôme deal. Various fan sightings and blurred fan photographs show Emma in a white dress, heels and a black cropped jacket. Photos from the shooting have been added into our galleries, as well as an update on the main site.

Emma Watson and Alberta Ferretti Photoshoot Images for “Pure Threads”

Article by Kaetlyn on March 13th, 2011 • 0 Comments
Filed under: Alberta Ferretti Meets Emma Watson, New Photos, Pure Threads

New photoshoot images featuring Alberta Ferretti and Emma Watson have made their way online; these images will be used to promote their collaborative project, “Pure Threads”, debuting at albertaferretti.com on March 21st. Two photos have been added into the galleries; this set was shot by Julian Marshall at Claridges, London.

Scans featuring these the images, plus a small interview with Emma on the line and her thoughts on organic clothing, can be found in our previous post.

Emma and “Pure Threads” in Io Donna

Article by Kaetlyn on March 13th, 2011 • 1 Comment
Filed under: Alberta Ferretti Meets Emma Watson, Interviews, Magazines, New Photos, Pure Threads

Just a week prior to the exclusive world-wide release of the line, Emma has spoken with the Italian magazine, Io Donna, about “Pure Threads”, her organic luxury fashion line with acclaimed Italian designer, Alberta Ferretti. Scans from the editorial can be found here in our galleries; the article also features two pictures – one previously seen (albeit, rather small and crudely cut out) and a brand new one. A loose translation from the article is also available. Scans courtesy of EmmaWatsonItalia.com; translation courtesy of SnitchSeeker.com.

The line will become availabe on March 21st exclusively on the albertaferretti.com website.

Small stars grow. And change. The final chapter in the saga that has made her famous has yet to arrive in theaters – Deathly Hallows: Part II – but for Emma Watson, the future is now. After debuting as a creative consultant for the collections of People Tree, a nonprofit organization that deals with fair trade, the former witch now collaborated with Alberta Ferretti’s Pure Threads by Emma Watson and Alberta Ferretti dresses, skirts, shirts and shorts that will be available exclusively online (albertaferretti.com) on March 21.

“Social consciousness, and the focus responsible consumption are the real challenges now: can it make our future better,” explains the actress, who this year we will see for the first time without the role of Hermione Granger next in My Week with Marilyn with Michelle Williams and Kenneth Branagh. “Consumers are the only ones able to make a difference, the future of the planet depends on their choices. I believe in this project because, especially in the fashion world, there are not enough ethical propositions to choose from.” Read more?

Alberta talks “Pure Threads” and Emma; line to debut online on March 21

Article by Kaetlyn on March 4th, 2011 • 1 Comment
Filed under: Alberta Ferretti Meets Emma Watson, New Photos, Pure Threads

WWD have released an interview with acclaimed Italian designer Alberta Ferretti where she talks about “Pure Threads”, Emma and the eventual release of the line. Some exceptionally flattering comments from Alberta about Emma are threaded throughout the article, as well as a brand new image of Emma and Alberta standing side-by-side, assumedly a part of the marketing collective. The article can be found in our press archives.

The line will be available exclusively at AlbertaFerretti.com starting from March 21.

“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti of Watson. The actress, internationally known for her role as Hermione in the “Harry Potter” films for more than a decade, has worn Ferretti designs over the years and is emerging as a fashion plate on the red carpet, in addition to appearing in Burberry’s ads.

“She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity,” said Ferretti. “She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them,” said the designer. Read more?

We’ve also taken this opportunity to upload into the gallery the three teaser images from the albertaferretti.com newsletter and the official logo for the line.

New Emma for People Tree promos

Article by Kaetlyn on February 27th, 2011 • 1 Comment
Filed under: Emma News, EWOcom Updates, New Photos, New Videos, Official Updates, Other Projects, People Tree

The first handful of high resolution images that will be used to promote Emma’s final People Tree line have appeared online. The line was shot once more by one of Emma’s favoured photographers, Andrea Carter-Bowman, and features not only Emma but other actors and models who have affiliated themselves with the People Tree image. This is Emma’s third and final line with People Tree.

Emma’s official site has also been updated with photos, news and quotes from the line launch, with new additions to the Projects Page, Slideshow and Video. Emma also released a statement, via her official site, about the line and her design process; Safia, the head honcho of People Tree, has also released a small statement about Emma and her work ethics. Two videos from the photoshoot have also been added and can be seen below.

“I designed the collection last year after I’d started university in the US,” Emma revealed. “Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s fair trade groups around the world.”

“I was amazed at how many hours Emma put into this collection. We’d often go to her home in the evening after she finished filming to go through ideas, or she’d come to the studio laden with her own artwork – it was extremely impressive.”


News, images and videos thanks to EmmaWatson.com, SnitchSeeker and Emma-Watson.net. Phew!

Emma attends reception for London Fashion Week

Article by Kaetlyn on February 24th, 2011 • 2 Comments
Filed under: Emma News, New Photos

As we reported yesterday, Emma was spotted at a reception for London Fashion Week in Downing Street; Emma tweeted about the event, saying: “Had a fantastic time at the Downing Street reception for British fashion last night!”. The reception was also attended by fashion heavy-weights Anna Wintour, Claudia Schiffer, Sir Philip Green, Helena Bonham Carter, Tim Burton, Kate Moss and Mario Testino, among others.

The first (but hopefully not the only) photo from the night has surfaced. Emma wore Scottish designer Jonathan Saunders.

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