And onwards to day two of shooting! Swapping yesterday’s rock-n-roll chick look, Emma stepped onto the streets of Paris on Tuesday in a pair of lace shorts, a large cream coloured blazer, white shirt and black tie combonation, and finished the look with a pair of nude platform heels. Photos from the March 15 shooting in Paris have been added into our galleries – they’re only medium quality, but there’ll be more coming! high qualities are slowly trickling in and we’ve got quite a few lurking over 70 in the album. :)

New photos from yesterday’s shoot have been added – we’ve got over 240 pictures!

As we reported previously, Emma was spotted in Paris shooting her upcoming perfume endorsement debut with Lancôme in Paris last night. Decked in a white, ruffled dress, black leather jacket and clutch, as well as some killer heels, the campaign was shot by Mario Testino on the streets of Paris. Photos from last night have been added into our galleries and are awaiting your persual. We currently have ten – unfortunately tagged – high quality images in the galleries; never fear, we’re definitely on the look-out for untagged versions! Seventeen high quality, untagged images are currently available in the galleries! Check ‘em out!

According to LDN Fashion, the campaign will debut – in print and televisional media – next month.

The Harry Potter actress is set to appear in a number of print and televised adverts for the brand, shot by fashion photographer Mario Testino, which will début next month. Source

Another promotional image for Emma and Alberta’s organic fashion collaboration, “Pure Threads”, has appeared online and features the pair on a chair, sharing a joke. A previously released image has also been upgraded with a better quality photo. You can check them all out here in the galleries.

Also, Twitter has been a-buzzing with Emma sightings! Apparently she has already made her way to Paris and is shooting a photoshoot and television spots for her newly acquired Lancôme deal. Various fan sightings and blurred fan photographs show Emma in a white dress, heels and a black cropped jacket. Photos from the shooting have been added into our galleries, as well as an update on the main site.

After a month of speculation and a breadcrumb trail of clues, it has been revealed that Emma is now the newest ambassador for French beauty house, Lancôme. The campaign was confirmed by both Emma and the head of Lancôme International, Youcef Nabi. The campaign will be shot by Mario Testino.

As well as adding “Lancôme Ambassador” to her growing list of fashion campaigns, Emma will be the face of their fragrance, Trésor Midnight Rose – this fragrance was previously promoted by Kate Winslet and Isabella Rossellini, among others.

Lancôme has signed actress Emma Watson as its latest brand ambassador, confirming a report in the Feb. 15 issue of WWD.

Watson joins Julia Roberts, Penélope Cruz and Kate Winslet as brand ambassadors for the cosmetics company.

In advance of the formal announcement, Watson tweeted about “having a new cosmetics deal” — intended to stoke curiosity before the Monday-morning announcement in Paris.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”

Mario Testino is said to be shooting the ad campaign. Read more?

Emma has set fans abuzzing by starting a riddle game which ultimately will tell us what her next project will be! Starting on her Facebook page, Emma promises to release clues via her Twitter, @EmWatson, about her next endeavour.

Hi guys, just wanted to let you know that I will be releasing some information over the next few days on www.twitter.com/emwatson about an exciting new project I am doing! Check it out and see if you can guess the answers…! Em x

A new venture is starting – what can it be? Follow my clues and you will see…

I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on. A rose has thorns which “pierce” and are given to those you love. A rose is also the logo for the luxury beauty brand Lancôme.

I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more? The Daily Mail reported that the Lancôme campaign would be shot by Mario Testino; Testino previously shot Emma for Vogue UK and her Burberry campaigns.

Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace… Emma was born in Paris, France. Lancôme’s first store was in Paris.

It’s a beauty house that wears a hat. French? Very, but this is no beret. Tricky, but doesn’t refer to a physical hat – the word “Lancôme” has a “hat” over the “o”.

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit. Kate Winslet, Anne Hathaway, Julia Roberts and Penelope Cruz were previously spokesmodel for Lancôme.

Popular theories include: Emma for Katniss in the upcoming “Hunger Games” movies; or, Emma confirming her involvement with Lancôme – previously reported by us here. Looks like the Lancôme theory is winning outright – check above for possible explanations to the clues! There’s also a post about an upcoming announcement on the official website. What can you guys come up with?

The Daily Mail have released an article stating that Emma will be the new face for French make-up house Lancôme. The article also mentions that production for the campaign will start next month with Burberry photographer Mario Testino to shoot Emma – Testino was also responsible for Emma’s photoshoot for Vogue last year – for print and television media.

Emma Watson is about to sign a six-figure deal to become the latest ambassador for Lancome.

The campaign is to be shot by celebrated fashion photographer Mario Testino next month, and will feature Emma as the face of the French beauty brand in posters and TV advertising.

‘It’s so exciting, I can’t wait to start shooting,’

Emma, 20, said. ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’ Read more?

Please notice the big “rumour” tag attached to this article – this are the same people who have been reporting for years, incorrectly mind, that Emma is/was/forever-will-be the new face of Chanel. However, to their credit, they did break the news of Emma being the face of Burberry so we could have a chance of this being true? Either way, keep checking back for more details on this new career endeavour and the BAFTAs tonight! Emma’s campaign for Lancôme was confirmed March 14th.