It was announced in March 2011, after a string of Twitter clues, that Emma would be fronting the new campaign for Lancôme’s fragrance, Trésor Midnight Rose. Emma’s campaign is a marketing initiative by Lancôme to engage a younger audience; Emma remarked that while she didn’t use thier make-up often, she is quite fond of thier mascara.

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» TRESOR MIDNIGHT ROSE

Emma jetted off to Paris and spent three days shooting the campaign in the streets of Paris. Also starring in the campaign, French model-turned-actor, Cyril Descours. The campaign is set to premiere April 2011 with print and televisional media to be released worldwide. Youcef Nabi, the head of Lancôme International said this at Emma’s announcement: “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”

Photos from the Burberry Campaign