Mar 15th, 2011
Another “Pure Threads” promotional item; Lancôme shooting details
Another promotional image for Emma and Alberta’s organic fashion collaboration, “Pure Threads”, has appeared online and features the pair on a chair, sharing a joke. A previously released image has also been upgraded with a better quality photo. You can check them all out here in the galleries.
Also, Twitter has been a-buzzing with Emma sightings! Apparently she has already made her way to Paris and is shooting a photoshoot and television spots for her newly acquired Lancôme deal. Various fan sightings and blurred fan photographs show Emma in a white dress, heels and a black cropped jacket. Photos from the shooting have been added into our galleries, as well as an update on the main site.
Mar 14th, 2011
Confirmed: Emma the newest ambassador for Lancôme
After a month of speculation and a breadcrumb trail of clues, it has been revealed that Emma is now the newest ambassador for French beauty house, Lancôme. The campaign was confirmed by both Emma and the head of Lancôme International, Youcef Nabi. The campaign will be shot by Mario Testino.
As well as adding “Lancôme Ambassador” to her growing list of fashion campaigns, Emma will be the face of their fragrance, Trésor Midnight Rose – this fragrance was previously promoted by Kate Winslet and Isabella Rossellini, among others.
Lancôme has signed actress Emma Watson as its latest brand ambassador, confirming a report in the Feb. 15 issue of WWD.
Watson joins Julia Roberts, Penélope Cruz and Kate Winslet as brand ambassadors for the cosmetics company.
In advance of the formal announcement, Watson tweeted about “having a new cosmetics deal” — intended to stoke curiosity before the Monday-morning announcement in Paris.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”
Mario Testino is said to be shooting the ad campaign. Read more?
Mar 13th, 2011
Emma Watson and Alberta Ferretti Photoshoot Images for “Pure Threads”
New photoshoot images featuring Alberta Ferretti and Emma Watson have made their way online; these images will be used to promote their collaborative project, “Pure Threads”, debuting at albertaferretti.com on March 21st. Two photos have been added into the galleries; this set was shot by Julian Marshall at Claridges, London.
Scans featuring these the images, plus a small interview with Emma on the line and her thoughts on organic clothing, can be found in our previous post.
Mar 13th, 2011
Emma and “Pure Threads” in Io Donna
Just a week prior to the exclusive world-wide release of the line, Emma has spoken with the Italian magazine, Io Donna, about “Pure Threads”, her organic luxury fashion line with acclaimed Italian designer, Alberta Ferretti. Scans from the editorial can be found here in our galleries; the article also features two pictures – one previously seen (albeit, rather small and crudely cut out) and a brand new one. A loose translation from the article is also available. Scans courtesy of EmmaWatsonItalia.com; translation courtesy of SnitchSeeker.com.
The line will become availabe on March 21st exclusively on the albertaferretti.com website.
Small stars grow. And change. The final chapter in the saga that has made her famous has yet to arrive in theaters – Deathly Hallows: Part II – but for Emma Watson, the future is now. After debuting as a creative consultant for the collections of People Tree, a nonprofit organization that deals with fair trade, the former witch now collaborated with Alberta Ferretti’s Pure Threads by Emma Watson and Alberta Ferretti dresses, skirts, shirts and shorts that will be available exclusively online (albertaferretti.com) on March 21.
“Social consciousness, and the focus responsible consumption are the real challenges now: can it make our future better,” explains the actress, who this year we will see for the first time without the role of Hermione Granger next in My Week with Marilyn with Michelle Williams and Kenneth Branagh. “Consumers are the only ones able to make a difference, the future of the planet depends on their choices. I believe in this project because, especially in the fashion world, there are not enough ethical propositions to choose from.” Read more?
Mar 12th, 2011
Emma Interactive: Clues to her next project
Emma has set fans abuzzing by starting a riddle game which ultimately will tell us what her next project will be! Starting on her Facebook page, Emma promises to release clues via her Twitter, @EmWatson, about her next endeavour.
Hi guys, just wanted to let you know that I will be releasing some information over the next few days on www.twitter.com/emwatson about an exciting new project I am doing! Check it out and see if you can guess the answers…! Em x
A new venture is starting – what can it be? Follow my clues and you will see…
I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on. A rose has thorns which “pierce” and are given to those you love. A rose is also the logo for the luxury beauty brand Lancôme.
I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more? The Daily Mail reported that the Lancôme campaign would be shot by Mario Testino; Testino previously shot Emma for Vogue UK and her Burberry campaigns.
Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace… Emma was born in Paris, France. Lancôme’s first store was in Paris.
It’s a beauty house that wears a hat. French? Very, but this is no beret. Tricky, but doesn’t refer to a physical hat – the word “Lancôme” has a “hat” over the “o”.
This Pretty Woman was their latest recruit. Other great actresses have previously followed suit. Kate Winslet, Anne Hathaway, Julia Roberts and Penelope Cruz were previously spokesmodel for Lancôme.
Popular theories include: Emma for Katniss in the upcoming “Hunger Games” movies; or, Emma confirming her involvement with Lancôme – previously reported by us here. Looks like the Lancôme theory is winning outright – check above for possible explanations to the clues! There’s also a post about an upcoming announcement on the official website. What can you guys come up with?
Mar 9th, 2011
“The Quest” releases ‘Secrets of the Cast’ video – Red Cards
The first exclusive video from the Harry Potter: The Quest website has been released and is available on Youtube. The brief featurette, titled ‘Secrets of the Cast – Red Cards’, takes us behind the scenes at the Lovegood residence where some very important information is to be had: Emma Watson can’t stop giggling. It’s a very cute video and gives us some great footage of the Lovegood house, behind-the-scenes of Bathilda Bagshot’s house and some infectious laughter from Emma “Giggles” Watson and the her cast mates.
The next video will be unlocked once 6 million points are accumulated on the website – you get 25 points just for signing up – and will look at the 7 Potter scene from “Deathly Hallows: Part 1″.
Mar 8th, 2011
Emma Updated EWO; taking the semester off
Please note: Emma HAS NOT dropped out of Brown, she is deferring for a semester so she can dedicate the January – September period with promotionals for “Harry Potter” and to get the majority of “Perks” filmed. Deferring does not equal dropping out, she is taking a break from studies.
Emma has updated her official site with a short, brief message to let fans know that she is still keen to attend university but has taken off this semester to wrap up “Potter” promotions and get her life sorted before going back and finishing her degree. Her message can be read below:
As you know, I love Brown and I love studying pretty much more than anything but recently I’ve had so much to juggle that being a student AND fulfilling my other commitments has become a little impossible.
I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree… it’s just going to take me a semester or two longer than I thought : )
Hope you are all well! Thank you for all your continuing support.
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